Pick your platform! How to know which social media channels are right for your business.

Knowing which social media platforms to promote your business with can be a tricky choice. You’ve probably had your mind muddled by many myths and opinions, and heard the phrases ‘Instagram won’t generate anything’ along with ‘does anyone even use Twitter anymore?’. So how do you know where to invest your time and energy to promote your business, knowing that it won’t be wasted? 

Although it requires you doing a bit of homework and taking a step back to look at your target audience, you’ll find the long-term benefits to be huge and your ROI potential to be at it’s absolute maximum.

 

 

 

 


 

To start you off, ask yourself these 3 questions:


1. Am I B2B or B2C?

2. Who is my audience?

3. What’s my goal?

 

Once you have the answers to these 3 questions, it’s much easier to nail your 2 or 3 best platforms.

 

The B2B social media goal is typically to gather leads and generate a greater interest in their product and service. By identifying your target businesses, producing regular interesting blogs and articles alongside lead magnets such as case studies and testimonials will work best on platforms like LinkedIn. It’s also important to remember that the dynamics of B2B trading are evolving.

 

With the majority of workforce employees now being millennials, it’s crucial to ensure all elements of your business match up to their expectations to have the biggest impact. Over a third expect a business website to be their most helpful resource, and remember that if a page doesn’t load within 3 seconds, you’ve lost your potential buyer - with over 40% of people clicking off the page, if it takes any longer. So, if you’re heading to social, make sure your website is performing to get the best potential.

 

The B2C world equally involves the importance of a well-functioning website, but with much more highly curated content on platforms like Facebook and Instagram. Commonly, unless your product or service is an impulse buy, it’s unlikely that anyone will make a direct purchase through social media, however, brand awareness and repeat marketing is a strong way to grow your business familiarity with your market and will assist in converting potential customers in future.

 

That’s not to say, however, that your business must stick to the guided platforms it suits. These B2C companies have had soaring success using LinkedIn, and even B2B industries like these can make a killing through Instagram. Taking the time to find out where your company fits on the spectrum and investing your time into the right platform will yield the best results by far, rather than trying to capitalize on every platform available.

 

If all this has got you in a Pickle, chat to us! Let us know what you’re looking for from your business’ social media, and we’ll be able to find you the right platforms and best strategies to get your business skyrocketing. Contact us here.

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