It’s time to press play on using video in your marketing

We all know the saying ‘a picture is worth a thousand words’, so what value does that give a moving one? Video is here to stay, and if you’re not hopping on the bandwagon, you could be missing out on a key influential selling strategy for your business.

It’s no secret that video can be a huge engager and a powerful, persuasive marketing tool. Over 50% of marketing professionals worldwide named video as the number one content for best ROI. That’s pretty big.


But besides the entertainment factor, why bother creating or investing in video to promote your business? To help you out, we’ve put together 3 of the top reasons you should consider this strategy for your marketing and how it can help maximise your social exposure and return.


Your email click through rates will increase

According to a recent study by HubSpot, emails that include video can lead to up to a 300% increase in click-through rates, the most effective content being customer testimonials, tutorial videos or demonstration videos. So if you've got it, use it! And if you haven’t – why not?! Get your best customers on board to film some great footage, or take the time to film a short tutorial.


Organic reach on your social media will rise

Facebook video posts show a greater organic reach than any text or image by approximately 135% and videos on Instagram and Twitter are the leading engager on each platform, so it should be a key part of your social media strategy. Live videos are also a fantastic way to engage with your audience and start up a conversation with potential leads and existing clients.


Well hello, SEO

Businesses that share their video content online see a 41% rise in their website traffic. By uploading your video content online, you’ll also open yourself to the world’s second largest search engine, YouTube, which will help drive users to your other social media pages as well as your website for the long-term. Bingo!


We know what you’re thinking: whilst this all sounds great, professional filming can come with a price tag and be time consuming. Unless you’re looking to produce re-usable content that’s worth the investment, then short, engaging videos can be quick and easy to make and will do your social media wonders. Most smartphones can record in 4K quality, so there’s no need to invest in fancy equipment. Just make sure you have a steady hand, a good angle and are capturing something people will be interested in. 60% of viewers will stop watching before the 2-minute mark anyway, so keep it short and sweet!


Here at Pickle, we’ll work with you to find the best strategies for your social media. Whether you need some content inspiration, help creating a social media plan, or just want to know the best ways in which to market your business online, we can help. Get in touch with us today or give us a call on 01491 877 533 to find out how we can help your business get the most out of it’s marketing.








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