How James Corden’s Carpool Karaoke can help demolish barriers between you and your customers

What’s your favourite James Corden Carpool Karaoke? 

Adele, Stevie Wonder, Madonna – or the latest Bruno Mars video has to be up there with the best! It’s our personal fav here at Pickle Towers. Take a watch here...

But have you noticed what happens at the end of each recording?

Corden points to the bottom of the screen and makes sure you know how to subscribe to his channel in order to catch up on videos you might have missed – or to make sure you don’t miss out in future.

The Tonight Show don’t want you to miss out, either, because the more people who log on and watch him dueting with their favourite singers, the bigger the kerr-ching from those lovely advertisers.

How James Corden makes it easy for you

He doesn’t tell you to ‘Google Carpool Karaoke’ for the next clip, or ‘Search for us on YouTube.’

He hands it to you.

‘This is the link to click,’ he says.

And he points at it.

Having spent 15 minutes singing along with him and Bruno Mars and laughing at their chat, you’re not going to miss out on the next gem.

Businesses need to do the same. You need to make it easy for people.


Here are phrases you should ban from your copy or your conversations:

  • Google us
  • You can find it on our website
  • Look for our phone number on our home page
  • Search for us on Facebook

 Instead, say:

  • It’s on our website via this link (and then use a Search Engine Optimised heading as a clickable link)
  • Call us on … (and give your number)
  • Find us on Facebook at facebook.com/yourbusinessname – and make that name a clickable link 

Click the recent James Corden’s Carpool Karaoke with Bruno Mars to see the video if you haven’t already – and watch what he does at the end. We love it J


 

So if you need a hand with your copywriting or marketing skills to get a real focus on getting your reader to go where you want them to go next and take action – then give us a call today on 01491 877533 and we’d be happy to arrange a time to meet up for a coffee and see how we can help! 

Our complimentary Marketing Healthchecks are a great place to start and are proving very popular lately as everyone is fearing up to make 2017 their best year yet! Click here and take action today. 



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