5 Top Tips for Social Media Success

Social media marketing can bring a lot of benefits to your business by driving quality leads and generating more sales. The key is to know how to strategically create, carry out, and measure the overall use of social media, and with careful planning, your business has a better chance of reaching and exceeding their targets.

Check out 5 top tips that you can apply when planning and creating content.

1. Outline Your Goals

Start with the end in mind. What are you looking to achieve when it comes to using social media? Just using social media ‘because everyone else is’ isn’t going to get you anywhere, you need to outline what you’re looking for.

One of the best ways to help you outline your targets is to use SMART goals:

  • Specific. Vague goals like “more clients or more money” won’t give you anything to accurately measure. Be specific in the numbers you want to associate with your goal.
  • Measurable. Simply knowing you’ve met or exceeded your target isn’t good enough, you need to start measuring how much you exceeded your target by – this can accurately outline the success of your work.
  • Attainable. It’s always good to aim high but aiming beyond your reach isn’t realistic or fair. Make sure your goals push you to work harder but keep your expectations in check.
  • Relevant. Ensure your social media campaigns are targeted towards your overarching marketing goals
  • Timely. Deadlines keep you accountable to your goals.

2. Identify Your Audience

Sharing content, without any thought of who your audience is can be a redundant exercise. Creating a client avatar is important for social media success, start looking at their goals and values, challenges and objectives. Clearly outlining your ideal client will make creating content much easier, as you can keep them in mind.

3. Pick the Best Platforms

Now you know who your ideal client is, it will make it easier to assess which platforms they would most likely be using. Spreading yourself thin by promoting your business on every platform, will be too time consuming and would result in your content being lost amongst the other brands on each platform.

It is also important to look at which channels your competitors are using, review the types of content they’re sharing and the engagements they’re getting as a result.  To successfully apply social media marketing to your business strategy, you need to allocate a lot of time to manage it. With that in mind, it would be prudent to pick two or three channels and really invest in them, rather than attempting to use them all inconsistently.

4. Be consistent

Dipping in and out of social media is never going to work – how can your audience think that you’re interested and invested in them if you keep disappearing for periods of time? Develop a content plan, with topics in mind that are being shared regularly, creating a weekly or fortnightly blog is a great place to start. Keep your brand ‘relative’ by commenting on or sharing industry news. Avoid creating content that is regularly ‘salesy’ – your audience will soon realise that you don’t have any interest in their own needs, and you’re only concerned about selling your product.

5. Engage Your Audience

For social media marketing to be successful, brands need to engage with their audience and there are a number of ways to do this. Ensure you are responding to any actions occurring on your profile, this might be new followers or comments either way, you need to be responding to this to show that you’re not blindly posting content with no care for your audience. 

Hashtags aren’t the most attractive addition to your copy, but they have a role to play. By using a few (don’t go overboard!) there is a higher chance more of the right people will be seeing your content. Don’t forget to share links to pages that will ultimately drive people to where you want them to go! By sharing links to your website, you’re also creating more opportunities for people to continue finding out more about your business and your services.

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